Academic PaperComing Soon
How TikTok's Maximalist Design Affects Gen Z's Emotional and Cognitive Engagement
This study examines the connection between TikTok's maximalist design and Generation Z's emotional and cognitive engagement through a systematic literature review. The synthesis uncovers a perplexing trade-off: TikTok's design induces states of intense emotional arousal and flow, while simultaneously producing high cognitive load that inhibits analytic thinking.
Link will be available once published
